MEADHANAN Launches #DRIVENBYHUMANS Campaign to Keep Humanity in the Driver's Seat
- WireNews
- 4 days ago
- 2 min read
MEADHANAN Agency today announced the launch of #DrivenByHumans, a public awareness campaign urging consumers to support human-driven taxis in response to the rapid rollout of autonomous vehicles such as Tesla’s proposed Robotaxi and Waymo’s self-driving fleet.
The campaign, published and promoted through WireNews, highlights the irreplaceable value of human instinct, empathy, and accountability in driving — qualities that artificial intelligence cannot replicate.
“Automation may move us faster, but it doesn’t move us closer,” said Bill White, Creative Director at MEADHANAN. “Choosing a human driver means choosing connection, conscience, and community. Every journey is more than transport — it’s a shared human moment,” explained White.
At the heart of the campaign is the motto, “Keep Humanity in Motion,” which calls on the public to recognise that technology should serve humanity, not replace it. Through the hashtags #DrivenByHumans, #KeepHumanDrivers, and #NotARobot, MEADHANAN invites riders, drivers, and supporters worldwide to share their stories and experiences of real human connection on the road.
The #DrivenByHumans initiative will include a series of social media features, opinion editorials, and digital content published on WireNews, sparking public discussion about the ethical, economic, and social impact of driverless transport systems.
“As machines take over more of our daily lives, it’s vital to preserve spaces where humanity still matters,” White added. “This campaign is about safeguarding those spaces — one ride at a time,” he explained.
For more information, visit www.meadhanan.com or follow the conversation online using #DrivenByHumans.
MEADHANAN Agency, is a division of Mayside Partners Limited and operates as a full service advertising and public relations agency.
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