MEADHANAN Extends #DrivenByHumans Campaign with Public Visual Support for Human Drivers
- WireNews
- 10 minutes ago
- 2 min read
MEADHANAN Agency has today confirmed the next stage of its growing and important #DrivenByHumans campaign, introducing a simple, highly visible visual marker that allows drivers and supporters to publicly express their support for human-driven transport.
Published and supported editorially by WireNews, the campaign continues to challenge the growing assumption that the replacement of human drivers with autonomous systems is either inevitable or desirable. This phase focuses on visibility — placing the message directly onto vehicles, windows, and everyday surfaces where the impact of automation is most keenly felt.
The campaign’s visual identity, built around the message “Keep Humanity in Motion,” has been adapted into durable stickers suitable for both vehicle surfaces and interior glass. Intended for taxis, private cars, and public display, the design allows individuals to participate in the campaign without affiliation, registration, or commercial intent.
“Public space matters,” said a MEADHANAN Creative Director, Bill White. “When people see the steady removal of human presence from daily life, it often happens quietly and without debate. This campaign is about making that change visible — and reminding people that human judgement, responsibility, and lived experience still have value,” White added.
Rather than opposing technology itself, #DrivenByHumans questions the unchecked assumption that automation should replace people wherever it can. The campaign highlights the social cost of removing human drivers: lost livelihoods, diminished accountability, and the erosion of everyday human interaction.
MEADHANAN emphasised that the campaign is intentionally decentralised. Anyone may display the imagery, share the message, or reference the hashtag as a personal statement of support for human-led transport.
WireNews will continue to publish commentary and analysis examining the broader cultural, economic, and ethical implications of autonomous systems as the campaign develops.
To follow or support the campaign, use #DrivenByHumans.
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