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CMA Designates Amazon as a Grocery Retailer to Protect Suppliers

The CMA has announced that industry rules setting out how grocery retailers should treat their suppliers will now apply to Amazon, Inc’s (Amazon) increasing activity in the UK groceries’ sector in recent years has led the Competition and Markets Authority (CMA) to designate the company under the Groceries Market Investigation Order (the Order). As a result, Amazon and its relevant UK subsidiaries must now comply with the Groceries Supply Code of Practice (The Code).

This Code, which applies to retailers with an annual turnover of more than £1 billion from grocery sales, ensures that they treat their suppliers fairly. For example, it restricts firms from making changes to supply contracts at short notice. It also requires retailers to give an appropriate period of notice if they no longer want to use a supplier and provide reasons for ending the contract.

The CMA regularly monitors UK retailers to see if they meet the criteria to be covered by the Code, such as relevant turnover. However, once the CMA has designated a grocery retailer, compliance with the Code is managed by the independent Groceries Code Adjudicator. Any suppliers with concerns about compliance should raise these with the adjudicator directly.

Adam Land, Senior Director, Remedies, Business and Financial Analysis at the CMA, said:

“Households across the UK are increasingly using Amazon to buy food and other essential items. Today’s decision to designate Amazon helps to ensure a level playing field for companies active in the groceries sector as people’s buying habits evolve.

“These rules mean that the thousands of companies supplying Amazon with groceries are now protected from potential unfair business practices.

“We’ll continue to keep a close eye on the sector to make sure all major grocery retailers are bound by the same rules.”

More information on the Code can be found here.

Notes to Editors

  1. Any Amazon suppliers of groceries in the UK that experience Code-related issues can contact the Groceries Code Adjudicator confidentially, either directly or anonymously, via

  2. Amazon currently supply groceries in the UK through 2 wholly owned subsidiaries: Amazon EU Sarl and Fresh & Wild Limited.

  3. Other retailers subject to the Code are Ocado Retail Limited, Asda Stores Limited, Co-operative Group Limited, Marks & Spencer PLC, Wm Morrison Supermarkets PLC, J Sainsbury PLC, Tesco PLC, Waitrose Limited, Aldi Stores Limited, Iceland Foods Limited, Lidl GB Limited, B&M Retail Limited, and TJ Morris Limited (trading as Home Bargains).

  4. Media queries should be directed to or 020 3738 6460.

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